News
What Breaks When You Sell on Blinkit and Shopify Together
by Parth Sojitra
Quick commerce is not a marketplace. Blinkit buys your stock and holds it in dark stores, which turns your Shopify inventory into a problem nobody warns about.
Your Additional Scripts Stopped Firing Today, Now What
by Parth Sojitra
The 26 August deadline lands today. Your store looks fine and your orders keep coming, which is the problem. How to check your tracking in the next 15 minutes.
Returns and Exchanges That Do Not Destroy Your Margin
by Parth Sojitra
Returns cost Indian D2C brands more than the refund. How to use Shopify's native returns properly and push customers toward exchanges instead of refunds.
Six Shopify Changes That Already Broke Something on Your Store
by Parth Sojitra
Six Shopify changes landed in 2026 that fail quietly rather than loudly. What each one broke, how to tell if it hit you, and what to check this week.
Selling Overseas From India on Shopify Without Duty Surprises
by Parth Sojitra
Shopify Markets can collect duties at checkout, but only if your product data supports it. What Indian brands selling overseas need in place first.
Why Your Shopify Inventory Is Wrong and How to Find Out
by Parth Sojitra
Shopify says 40, the warehouse has 31, and nobody knows why. A diagnostic order for finding the actual cause of inventory drift before you buy another app.
Fixing Shopify Customer Account API Errors in Hydrogen
by Parth Sojitra
Session state mismatch, tokens that vanish between requests, cookies too large. Four Customer Account API errors headless developers hit, and what causes them.
The Shopify Login Popup Is Gone and What Replaces It
by Parth Sojitra
Legacy accounts let you build a login modal inside your theme. Customer accounts redirect to a hosted page you cannot intercept. What you can still control.
Shopify Has No Phone Login and Indian D2C Feels It Most
by Parth Sojitra
Shopify customer accounts sign in by email code. In a market where the phone number is the customer's identity, that is a real gap. Here are the actual options.
Why Your Shopify Customers Never Get Their Login Code
by Parth Sojitra
Customers say the login code never arrives and your store looks fine. The four causes, in the order to check them, and the DNS records most stores are missing.
Best Way to Upgrade Shopify Legacy Customer Accounts
by Parth Sojitra
The upgrade is one click and reversible for 30 days. What actually stops working, and the one setting that locks out every customer if you get it wrong.
Shopify Legacy Customer Accounts and Where Auth0 Fits In
by Parth Sojitra
Shopify deprecated legacy customer accounts in February 2026. What that means, why Multipass is a dead end, and where Auth0 actually fits in the new setup.
Why I Traded Cricket at Fifteen for Freedom at Twenty Five
by Parth Sojitra
My first salary was Rs 500 a month in 9th standard, counting cash in my uncle's office while my friends played cricket. What that job actually taught me.
How to Read a Shopify Quote Before You Sign Anything
by Parth Sojitra
Three Shopify quotes, three different numbers, and no way to compare them. What a real quote contains, and which missing lines become change requests later.
What Actually Breaks When You Connect Shopify to an ERP
by Parth Sojitra
Connector vendors sell a quick Shopify ERP sync. Three platform limits decide whether it holds, and one of them depends on which Shopify plan you pay for.
Your Shopify Inventory Buckets Changed on 5 August 2026
by Parth Sojitra
Shopify moved draft order and transfer inventory holds from reserved to committed on 5 August 2026. What shifted, what did not, and what you should check.
Why Your Shopify Checkout Validation Needs to Move to Functions
by Parth Sojitra
Shopify deprecated useBuyerJourneyIntercept in July 2026. What it means for COD caps, order limits and pin code blocks, and how Functions replace them.
Your Shopify Store Became an AI Agent Endpoint on 5 August
by Parth Sojitra
On 5 August 2026 every Liquid storefront started exposing tools AI agents can call. What changed, what you control, and what is worth doing about it now.
How to Rebuild What Shopify's Checkout Deadline Removes
by Parth Sojitra
Shopify's 26 August 2026 deadline kills your Additional Scripts. What non-Plus stores can rebuild with checkout UI extensions and pixels, and what they cannot.
What Breaks on Shopify's August 26 2026 Checkout Deadline
by Parth Sojitra
Shopify's August 26 2026 checkout deadline for non-Plus stores. What actually breaks, what Shopify will and will not migrate for you, and a triage plan.
How to Cut COD RTO Losses on Shopify India in 2026
by Parth Sojitra
Cut COD RTO losses on your Shopify store in India. Real benchmarks, prepaid conversion tactics, verification flows, and what RTO reduction actually costs.
Shopify Analytics Setup for Growth 2026 (What Matters)
by Parth Sojitra
Shopify analytics setup for growth in 2026. The 12 metrics that actually matter, dashboard structure, tools stack, and how to avoid analytics theater.
Shopify to Shopify Plus Migration in 2026 (Upgrade Guide)
by Parth Sojitra
Shopify to Shopify Plus migration in 2026. When to upgrade, real cost, timeline, and how to move without downtime. The complete guide for growing brands.
Best Shopify Agencies for B2B and Wholesale in India in 2026
by Parth Sojitra
Best Shopify agencies for B2B and wholesale in India in 2026. Verified list, B2B feature expertise, pricing, and how to hire the right partner.