News
How to Set Up BotSpace on Shopify Without Getting Blocked
by Parth Sojitra
A tested setup order for BotSpace on Shopify: templates that stay utility, the triggers and actions it really supports, and how to protect your number.
What BotSpace Actually Does for a Shopify Store in 2026
by Parth Sojitra
BotSpace explained for Shopify merchants: what it does, real pricing once Meta's per-message charges are added, and which store metrics actually improve.
Shopify Has No Restore Button, Here Is Your Backup Plan
by Parth Sojitra
Shopify has no restore button. What deletes permanently, what theme history really covers, which backup app fits, and the routine that prevents a rebuild.
Your First Operations Hire Comes Before Your First Marketer
by Parth Sojitra
Most D2C founders hire a performance marketer first and regret it. What the sequence should be, and how to tell which role you actually need.
Customer Support Is a Store Problem Before It Is a Team One
by Parth Sojitra
Most support tickets are the store failing to answer a question a customer had. Fix the top three causes and the queue shrinks without hiring anyone.
How to Run a Product Drop Without Breaking Your Store
by Parth Sojitra
A drop concentrates a month of orders into an hour. What actually breaks under that, and the three decisions to make before you announce a date.
Selling on Amazon and Flipkart Without Losing Your Brand
by Parth Sojitra
Marketplaces buy you demand and cost you the customer. How to decide the split, and the three operational things that break when you run both.
What Investors Ask About Your Store Before They Fund You
by Parth Sojitra
Founders rehearse the growth story and get caught on operations. The eight questions that come up in Indian D2C, and what a good answer sounds like.
Which of Your Orders Actually Make Money and Which Do Not
by Parth Sojitra
Revenue by channel is easy and tells you almost nothing. Margin per order after shipping, fees, ads and returns is the number that changes what you do next.
Why Growth Stalls Between Thirty Lakh and Three Crore
by Parth Sojitra
The plateau most Indian D2C brands hit is not a marketing problem. Four things break at this revenue and none of them are visible from your ads dashboard.
Where Your First Two Lakh Should Go When Launching a Brand
by Parth Sojitra
Most first-time founders spend most of their launch budget on the website. That is usually the wrong allocation, and here is what the split should look like.
Your Store Is Live and Nobody Is Buying, Now Diagnose It
by Parth Sojitra
No sales is two completely different problems wearing one symptom. Which one you have is answerable in twenty minutes, and it decides where the money goes.
We Will Build Your Shopify Plus Store for Free, Here Is Why
by Parth Sojitra
We are building three Shopify Plus stores at no development cost this quarter. What is included, what is not, who qualifies, and what we want in return.
Packaging Decisions That Show Up in Your Return Rate
by Parth Sojitra
Packaging is treated as a branding decision and paid for out of the logistics budget. What it actually changes is damage, returns and repeat purchase.
Your BFCM Numbers Will Not Compare to Last Year, Here Is Why
by Parth Sojitra
Tracking changed on 26 August. If you compare BFCM 2026 against last year without accounting for that, you will draw confident conclusions from broken data.
The Shopify Emails Your Customers Actually Read and Ignore
by Parth Sojitra
Order confirmations get opened more than any campaign you send. Most stores never edit them, many never authenticate the sender, and some never arrive at all.
Putting Customer Photos and Creator Content on Your Store
by Parth Sojitra
Real customer photos convert better than studio shots on most product pages. The rights, the performance cost, and the operational load nobody plans for.
Choosing a 3PL for an Indian D2C Brand Without Regret
by Parth Sojitra
A 3PL decision is hard to reverse and most brands make it on price per order. The questions that actually predict whether it works, and when to stay in house.
Fraud and Chargebacks on an Indian Shopify Store in 2026
by Parth Sojitra
Card fraud is the smaller problem for most Indian D2C brands. Address fraud and refused COD cost more, and Shopify's fraud tools were not built for either.
Selling Gift Cards and Gift Orders Without Operational Chaos
by Parth Sojitra
Gifting looks like a merchandising idea and behaves like an operations problem. What breaks when the buyer and the recipient are different people.
Where You Can Actually Upsell on Shopify and Where You Cannot
by Parth Sojitra
Four places on Shopify can carry an upsell and they are not equally available. What your plan allows, what actually converts, and what quietly costs you orders.
What Shopify Bundles Can and Cannot Do Before You Build
by Parth Sojitra
Bundles deduct component stock correctly. The list of things they cannot do is longer than most merchants expect, so check it before planning a campaign.
Script Tags Stop Running and the First Deadline Is October
by Parth Sojitra
Shopify blocks new script tags on 1 October 2026 and stops running them entirely on 1 March 2027. Pinning an old API version does not help. What to check now.
Should Your Shopify Brand Be Selling on ONDC in 2026
by Parth Sojitra
ONDC promises far lower commissions than marketplaces. What it actually is, how a Shopify brand joins, and the honest answer on whether it is worth it yet.