News
Stop Hardcoding Product Content Into Your Shopify Theme
by Parth Sojitra
Move product content from hardcoded theme to Shopify metafields and metaobjects. Brand teams edit data directly, no developer required. Practical setup guide.
Delivery Promises Your Shopify Store Can Actually Keep
by Parth Sojitra
Realistic delivery dates for Shopify D2C stores. What Shopify handles natively, what needs apps, and how to avoid broken promises that hurt margins.
Getting Stores Ready for Claude Commerce Agents
by Parth Sojitra
Store readiness for Claude Commerce Agents: Shopify Catalog eligibility, product data quality, India availability, and your seven-step checklist.
What Balmain on Shopify Means for Indian Brands
by Parth Sojitra
Balmain.com now runs on Shopify. What the move signals for premium Indian D2C brands, what makes a replatform fast, and what moves versus what is rebuilt.
Updating a Customised Shopify Theme Without Breaking It
by Parth Sojitra
Shopify theme update waiting in your admin? What carries over, what breaks, and the safe order to update a customised theme without losing work.
Switching Shopify Developers Without Losing Your Store
by Parth Sojitra
Changing Shopify developers? The handover checklist we use: ownership, theme code, custom apps, integrations and access to collect before you switch.
Shopify's Native WhatsApp Consent at Checkout
by Parth Sojitra
Shopify added native WhatsApp consent collection at checkout on 10 September 2026. How to enable it and why opt-in timing matters for Indian D2C merchants.
Shopify Store Readiness for Diwali 2026 Peak Season
by Parth Sojitra
Lock logistics capacity, inventory, COD risk, returns, and support by October 1. Six decisions that determine whether Diwali makes your year.
Launching a Wellness D2C Brand on Shopify in India (2026)
by Parth Sojitra
How to launch a wellness or hydration D2C brand on Shopify in India: pack sizes, ingredient pages, COD and trust, using AQUON's live store as the example.
How a Designer and Shopify Developer Split a D2C Launch
by Parth Sojitra
How a designer and a Shopify developer should split a D2C store launch, what each needs from the other, and why we did both design and build for AQUON.
The Shopify Tech Stack Behind AQUON's Hydration Store
by Parth Sojitra
The Shopify stack behind AQUON, Chahal and Ishant Sharma's hydration brand. Custom sections, pack sizes, GoKwik checkout and reviews, from the team behind it.
Who Built the AQUON Website? Design and Shopify Development
by Parth Sojitra
AQUON by Yuzvendra Chahal and Ishant Sharma: the website was designed and developed on Shopify by ExactWhy, founded by Parth Sojitra. Here is what we built.
Your Shopify Integrations Break on 16 October Unless You Act
by Parth Sojitra
Shopify API version 2025-10 stops responding on 16 October 2026 at 15:00 UTC. Here is how to find out whether anything you depend on still calls it.
Meta's New AI Agent Can Sell Your Products by Default
by Parth Sojitra
Meta launched Muse on 8 September 2026 and Shopify now shares your products with Meta by default. Here is what changed and how to control it.
Joseph Ribkoff Goes Direct, What Wholesale Brands Learn
by Parth Sojitra
A 1957 Montreal label sold through retailers for 69 years and just launched direct on Shopify. What breaks in that transition and the order to fix it.
Peak Season Shipping Maths Changed for Canadian Stores
by Parth Sojitra
De minimis is gone and two tariff rounds landed in a month. What that does to Canadian peak season margins, and the six things to fix before November.
Selling Into Quebec Without Breaking the Language Law
by Parth Sojitra
Quebec French rules apply to stores outside the province too. What must be in French, what Shopify translates automatically, and what it cannot translate.
Shopify Managed Markets Comes to Canada, Worth It or Not
by Parth Sojitra
Shopify Managed Markets reached Canadian stores in July 2026. Real fees, the carrier limits, the product categories excluded, and who should actually switch.
Why Your Shopify Checkout Is Charging the Wrong Duties
by Parth Sojitra
Checkout says eleven dollars, the carrier bills fifty-four. Why Shopify duty estimates break on Canada to US routes in 2026, and the settings to fix first.
US Ecommerce Growth Doubled, Canada Went the Other Way
by Parth Sojitra
Verified 2026 data on Shopify in the US and Canada: ecommerce growth, Shopify's market share, AI shopping, tariffs, Buy Canadian and what to do next.
Why Celebrity D2C Brands in India Keep Choosing Shopify
by Parth Sojitra
Funded celebrity brands could build anything. Most land on Shopify, and the reason has nothing to do with budget. What that says about your own platform choice.
What Peep Beauty's Launch Tells Indian D2C Founders
by Parth Sojitra
Peep Beauty launched in September 2026 with funding, a celebrity co-creator and three channels at once. Which of those choices actually transfer to your brand.
How to Set Up ChatGPT Selling and Ads on Your Shopify Store
by Parth Sojitra
Step by step: switch on the free ChatGPT listing in Shopify admin, fix product data, then set up the OpenAI product feed and conversion pixel properly.
ChatGPT Ads Are Live and Your Shopify Listing Is Free
by Parth Sojitra
Your products may already show in ChatGPT for free. What ChatGPT ads add, what they require, and how to decide whether paid placement is worth testing.