News
How Celebrity Brands Turn a Persona Into a Shopify Store
by Parth Sojitra
How Flux Theory and AQUON turn Ranbir Kapoor and two cricketers into product names, page structure and reasons to buy on Shopify, and how to do it.
Celebrity Brand Launch on Shopify, a Checklist for India
by Parth Sojitra
What a celebrity or founder-led brand needs ready on Shopify before launch day in India, from checkout and COD to stock, offers and pre-orders.
Flux Theory, Ranbir Kapoor's Brand, and Its Shopify Store
by Parth Sojitra
The story of Flux Theory, Ranbir Kapoor's shower brand, and its Shopify Hydrogen store: how five personality-led body washes are sold online.
Shopify Tally Integration for GST, What to Settle First
by Parth Sojitra
Connecting Shopify to Tally? Settle CGST and SGST splits, HSN codes, invoice numbering, payouts and RTO with your CA before you pick a connector app.
Shopify Store Sign-Off Checklist Before Final Payment
by Parth Sojitra
Before you pay the developer's final invoice, run these acceptance tests. Ownership access, orders, payments, performance, SEO, and code handover.
How to Move a Custom-Coded Website to Shopify in India
by Parth Sojitra
Moving a custom PHP, Laravel or React store to Shopify? What data moves and how, what happens to customer logins, and how to keep your Google rankings.
Shopify Project Stalled? Rescue, Switch Dev or Restart
by Parth Sojitra
Your Shopify project stalled mid-build. Diagnose why, assess if the work is salvageable, decide: rescue current dev, hire new developer, or restart.
How to Give a Shopify Developer Store Access Safely
by Parth Sojitra
Give a Shopify developer access without sharing your login. Collaborator vs staff accounts, the Basic plan limit, which permissions to grant, and removal.
Shopify September 2026 Updates Indian Stores Should Act On
by Parth Sojitra
Shopify September 2026 updates sorted for Indian stores: what to act on, from new session baselines to return window overrides, and what you can ignore.
Shopify POS Now Runs Stock Counts and Local Delivery
by Parth Sojitra
Shopify POS now runs stock counts on the shop floor and creates local delivery orders at the counter. What you need, how each works, and what to set up first.
Shopify Basic or Grow in India? Do the Fee Maths First
by Parth Sojitra
Indian Shopify stores pay a fee on gateway orders that drops on higher plans. Where Grow and Advanced pay for themselves, and why COD changes the answer.
Shopify Can Now Report Sales by Colour, Fabric and Fit
by Parth Sojitra
Shopify Analytics now groups sales by colour, material, fit and other product attributes. What it answers, why reports show blanks, and how to fix your data.
Why Shopify Projects Run Over and How to Write a Scope
by Parth Sojitra
Most Shopify projects that overrun were described badly, not built badly. What a scope should include, how to handle changes, and how to define done.
Fixed Price, Hourly or Retainer for Shopify Development
by Parth Sojitra
Fixed price, hourly or retainer: how each way of paying for Shopify development shifts risk, when each fits, and how to spot a quote in the wrong shape.
Custom Theme or Premium Theme for a Shopify D2C Brand
by Parth Sojitra
Premium or custom Shopify theme? The real difference is who maintains the code. What each costs you, the middle path most D2C brands take, and what to scope.
What a Shopify Maintenance Plan Should Actually Include
by Parth Sojitra
Shopify runs hosting, not your theme, apps or integrations. What a Shopify maintenance plan should check monthly, what it should exclude, and what to ask first.
Your Shopify Integration Can Stop Silently. How to Check It
by Parth Sojitra
Shopify removes a webhook subscription after eight failed retries, and your integration quietly stops. How the new Dev Dashboard logs help you catch it.
Shopify Rollouts Lets You A/B Test Your Theme, With Limits
by Parth Sojitra
Shopify Rollouts schedules launches, runs self-reverting sales and A/B tests themes on Grow and up. What experiments measure, what they miss, when to use it.
Shopify Conversion Rate Changed? Check the Session Update
by Parth Sojitra
Shopify changed how it counts sessions on 21 September 2026, moving conversion rate without touching orders. How to tell a real drop from the update.
Your Store Search Is Losing Sales. Use Shopify's Free Tool.
by Parth Sojitra
Most Indian D2C stores lose sales because shoppers can't find products. Shopify's Search and Discovery app uses synonyms, filters, and analytics to fix this.
Managing Multiple Barcodes on Shopify Product Variants
by Parth Sojitra
Shopify variants can now hold up to 20 barcodes, each with a type. What changed on 8 September 2026 and what Indian D2C brands should do about it.
Editing Cancelling and Refunding Shopify Orders Safely
by Parth Sojitra
What Shopify lets you edit on an order, what blocks a cancellation, and why a refund cannot be reversed. A practical guide for Indian D2C support teams.
Bulk Editing Shopify Products Without Wrecking Them
by Parth Sojitra
Shopify product CSV imports overwrite blank columns and cannot be undone. The safe order for a large product edit, and the mistakes that cost catalogues.
Multiple Shopify Warehouses Without Overselling
by Parth Sojitra
Adding a second warehouse to your Shopify store? How locations, fulfillment priority, and stock transfers prevent the overselling mistakes that trap D2C brands.