Parth Sojitra - Founder of ExactWhy Shopify Plus Agency

Parth Sojitra - Founder of ExactWhy Shopify Plus Agency

I am Parth Sojitra, founder of ExactWhy. We are a Shopify development and growth agency working with DTC brands, B2B merchants, and Shopify Plus stores.

This site is where I share what we are seeing in Shopify, ecommerce, and AI commerce week over week. Most of what gets written here comes from real client work, not theory borrowed from someone else's blog.

What I work on

At ExactWhy, the team and I help Shopify merchants with four things in particular.

  • Custom Shopify development. Theme builds, app development, Hydrogen headless storefronts, and Shopify Plus customizations.
  • Conversion rate optimization. Checkout audits, product page redesigns, and friction-reduction work that moves real numbers.
  • Technical SEO and AI search optimization. Structured data, content strategy, and the GEO work that gets Shopify products cited by ChatGPT, Perplexity, and Google AI Overviews.
  • B2B and wholesale on Shopify. Company accounts, custom catalogs, NET payment terms, and the operational layer behind running wholesale alongside DTC.

What you will find on this blog

I write about Shopify changes that actually affect merchant revenue, not feature announcements rewritten with extra adjectives. Recent topics include the following.

  • Shopify checkout optimization in 2026 and the Scripts sunset
  • Agentic commerce and how AI shoppers change product page work
  • Shopify Plus B2B for DTC brands moving into wholesale
  • Cart abandonment recovery without annoying customers
  • Klaviyo flows that actually retain customers in 2026
  • AI search, GEO, and how Shopify stores get cited inside ChatGPT and Perplexity

Why ExactWhy exists

Most Shopify content online is written for clicks, not for merchants making real decisions. ExactWhy is our attempt at the opposite. Opinionated, data-backed writing from a team that does the work daily.

We write because we sell the same services we are writing about. If a strategy does not survive client work, it does not make it onto the blog.

Where to find me

If you run a Shopify store and want a second pair of eyes on your checkout, your conversion funnel, or your SEO strategy, you can reach our team through the contact page. We respond personally to every inquiry.

You can also browse our recent writing on the ExactWhy blog or see how we have helped merchants on the case studies page.