Case Study Fashion

How we grew Luxe Apparel's revenue by 156%

A complete Shopify Plus migration, custom theme development, and conversion rate optimization that transformed a struggling fashion brand into a high-performing revenue engine.

+156%
Revenue Increase
+89%
Conversion Rate
2.1s
Page Speed
8 wks
Timeline
luxeapparel.com
Project Screenshot
Client
Luxe Apparel
Industry
Fashion & Retail
Services
Migration, Theme Dev
Timeline
8 Weeks
Platform
Shopify Plus
The Challenge

A brand held back by its own store

Luxe Apparel had a loyal customer base and a strong product lineup, but their Shopify store was quietly killing conversions. Built on an outdated theme with no mobile optimization, slow load times, and a checkout flow that frustrated customers at every step.

Despite growing ad spend, ROAS was declining quarter over quarter. The brand was ready to scale, but their store wasn't built to handle it. They needed a complete rebuild that matched the premium feel of their products.

6.8s average page load time
Site speed was hemorrhaging mobile visitors before they even saw the product.
0.9% conversion rate
Industry average for fashion is 2.2%. They were losing more than half their potential buyers.
Legacy platform limitations
Complex product variants and bundle logic couldn't be built on their old setup.
Brand and store out of sync
A premium brand selling through a generic template was killing perceived value.
Our Solution

A full-stack Shopify rebuild, built for conversion

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The Results

Numbers that changed
the business

+156%
Revenue in the first 90 days after launch
+89%
Conversion rate lift — from 0.9% to 1.7%
2.1s
Page speed, down from 6.8s — 69% faster
$2.4M
Revenue in Year 1
4.8x
Return on Investment
38%
Lower Bounce Rate
99.9%
Uptime Post-Migration
Client Voice
ExactWhy didn't just rebuild our store — they rebuilt our relationship with customers. The site feels like our brand for the first time, and the numbers prove it. 156% revenue growth in three months is not something we expected to say out loud.
Jessica Hartmann
Founder & CEO, Luxe Apparel
More Work

More case studies

View all work
Fashion
Luxe Apparel
Complete Shopify plus migration and custom theme development for a premium fashion brand.
+156%
Revenue Increase
+89%
Conversion Rate
2.1s
Page Speed
Fashion
Luxe Apparel
Complete Shopify plus migration and custom theme development for a premium fashion brand.
+156%
Revenue Increase
+89%
Conversion Rate
2.1s
Page Speed
FREE STRATEGY SESSION

Get your personalized Shopify growth roadmap

In a 30-minute call, we'll analyze your store and identify the top 3 opportunities to increase your revenue.

  • ✓ Free conversion audit of your store
  • ✓ 3 actionable growth opportunities
  • ✓ Custom strategy recommendations
  • ✓ No obligation, no pressure

"Finally, a team that understands e-commerce strategy."

— Marcus T., Urban Essentials

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