News
TikTok Killed External Storefronts and Shopify Needs a Plan
by Parth Sojitra
TikTok Shop is killing storefronts for some DTC brands. Why a Shopify backbone still matters, and how to run both without cannibalizing your own margin.
Google's March 2026 Core Update and What Shopify Stores Should Do
by Parth Sojitra
The Google March 2026 core update and what Shopify stores need to know. What got hit, what to fix, and how to read your impressions data this week.
How DTC Shopify Stores Add a B2B Channel Without Plus
by Parth Sojitra
Shopify B2B features for non-Plus merchants in 2026. What rolled down to Basic, Growth, and Advanced plans, and the workarounds still worth running.
How to Build a Shopify Loyalty Program Members Actually Use
by Parth Sojitra
Building a Shopify loyalty program that actually retains customers in 2026. Tier design, point economics, and the apps that fit different scale points.
Shopify Now Supports 2,048 Variants and What That Changes
by Parth Sojitra
Shopify now supports 2,048 variants per product. The merchants who benefit, the new limits to plan around, and the apps still gating you on the old cap.
Reddit Launched Shopify Integration and Early ROAS Beats Meta
by Parth Sojitra
Reddit ads and the new Shopify integration in 2026. Why subreddit-native collection ads are outperforming Meta CPM for niche DTC categories.
Shopify Merchants Can Now Sell Inside ChatGPT (First Data In)
by Parth Sojitra
ChatGPT agentic commerce is now live with Shopify. What it looks like for shoppers, what merchants need to set up, and what changes about your conversion funnel.
Shopify Scripts Migration Plan Before They Stop Working
by Parth Sojitra
A practical Shopify Scripts migration plan before the June 30, 2026 sunset. What breaks, what to test, and the Functions patterns to replace each Script.
The 5 Klaviyo Flows Every Shopify Store Needs in 2026
by Parth Sojitra
The Klaviyo flows every Shopify store should have running in 2026. Welcome, abandon, browse, post-purchase, and the AI Composer additions worth turning on.
How to Expand a Shopify Store Internationally in 2026
by Parth Sojitra
Shopify international expansion in 2026. Which markets to enter first, how Shopify Markets compares to subsidiary stores, and where most merchants stall.
The Shopify Conversion Framework We Use on Every Audit
by Parth Sojitra
A working CRO framework for Shopify that prioritizes friction reduction over flashy tests. The audit method we use on every store before pitching changes.
Instagram Shopping for Shopify and Why Redirects Win in 2026
by Parth Sojitra
Instagram Shopping on Shopify in 2026, after Meta AI changed discovery. The setup, content cadence, and Reels patterns that actually drive store visits.
How to Sell on TikTok Shop With Shopify and Stay Profitable
by Parth Sojitra
TikTok Shop is no longer optional for DTC Shopify brands in 2026. The integration patterns, content strategy, and risks worth taking seriously now.
How to Build a Customer Lifetime Value System on Shopify
by Parth Sojitra
Building a customer lifetime value system on Shopify that compounds. Cohort tracking, repeat-purchase math, and the retention plays that move LTV by 30 percent.
How to Collect Zero-Party Data on Shopify and Actually Use It
by Parth Sojitra
How Shopify stores use zero-party data for real personalization in 2026. Quiz patterns, profile capture, and the segmentation plays that actually move LTV.
What Shopify Sidekick Can Actually Do for Your Store Right Now
by Parth Sojitra
Shopify Sidekick is more capable in 2026 than most merchants realize. The features that save real hours and the ones still better handled manually.
Mobile Checkout Optimization That Reduces Shopify Abandonment
by Parth Sojitra
Mobile Shopify checkout converts 12 to 15 percent below desktop on most stores. The friction points and Shop Pay levers that close that gap fastest.
How to Optimize Your Shopify Store for AI Search in 2026
by Parth Sojitra
How to optimize a Shopify store for AI search and GEO in 2026. What ChatGPT, Perplexity, and AI Overviews look for when picking citations.
Why Most Shopify ERP Integrations Fail and How Yours Won't
by Parth Sojitra
How to integrate Shopify with NetSuite, SAP, Microsoft Dynamics, and other ERPs. Patterns, pitfalls, and where merchants overspend on middleware.
How to Add Wholesale to Shopify Without Breaking Your D2C
by Parth Sojitra
Running B2B alongside D2C on Shopify in 2026. Storefront splits, pricing rules, catalog logic, and the operational tradeoffs nobody mentions upfront.
How to Redesign Your Shopify Store Without Losing Traffic
by Parth Sojitra
The real timeline, cost, and SEO risks of a Shopify store redesign. What 2026 redesigns should actually optimize for beyond a fresh coat of paint.
Why Most Luxury Shopify Stores Look Expensive But Convert Poorly
by Parth Sojitra
Why most luxury Shopify stores look expensive but convert poorly. The UX patterns separating premium DTC winners from lookalike fashion sites.
Agentic Commerce on Shopify and What It Means for Your Store
by Parth Sojitra
Agentic commerce is moving from demos to live orders on Shopify. What changed, who is shipping, and how to prepare your catalog for AI shoppers.
7 AI Tools That Actually Help Shopify Stores Sell More in 2026
by Parth Sojitra
The Shopify AI tools worth installing in 2026, by function. Sidekick, product copy, customer service, image generation, and what to skip.