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Google's March 2026 Core Update and What Shopify Stores Should Do
by Parth Sojitra
The Google March 2026 core update and what Shopify stores need to know. What got hit, what to fix, and how to read your impressions data this week.
How DTC Shopify Stores Add a B2B Channel Without Plus
by Parth Sojitra
Shopify B2B features for non-Plus merchants in 2026. What rolled down to Basic, Growth, and Advanced plans, and the workarounds still worth running.
How to Build a Shopify Loyalty Program Members Actually Use
by Parth Sojitra
Building a Shopify loyalty program that actually retains customers in 2026. Tier design, point economics, and the apps that fit different scale points.
Shopify Now Supports 2,048 Variants and What That Changes
by Parth Sojitra
Shopify now supports 2,048 variants per product. The merchants who benefit, the new limits to plan around, and the apps still gating you on the old cap.
Reddit Launched Shopify Integration and Early ROAS Beats Meta
by Parth Sojitra
Reddit ads and the new Shopify integration in 2026. Why subreddit-native collection ads are outperforming Meta CPM for niche DTC categories.